By Fisher Jack
Atlanta, GA (BlackNews.com) — Noticing a distinct need for more positive messages in a very hostile climate, Chocolate Ancestor, LLC was formed to add creative expression to the everyday lives of those people who believe in love and healing.
ChocolateAncestor.com is an online modern Afrocentric apparel, accessories, and home decor store catered to consumers in the Black community. The company’s mission is to promote through beautifully crafted products love and peace, and use the products to educate, express, and enunciate the importance of humanity, community, and spirituality.
The diverse line of clothes and accessories make expression much easier, giving people a chance to endorse the positive things they practice and believe in daily.
Products include apparel (shirts, hoodies, crop tops, joggers, socks), accessories (bookbags, handbags, tote bags, laptop bags/sleeves, hats), home decor (office supplies, pillows, blankets, shower curtains, rugs, umbrellas, placemats, mugs), and specially made gifts. There is something for everyone, and customers appreciate the originality that each piece holds.
Owner, Latoya Long, was instantly moved to create a business with meaning after attending a NAACP rally, following the heartbreaking deaths of Alton Sterling and Philando Castile. The signs created simply were not enough. She left the event full of ideas and hope to bring forth more unity and happiness to people of all backgrounds. The light that was sparked in her led to an undeniable flame of hope that Chocolate Ancestor, LLC illuminates. “I feel that it is extremely important to have black owned businesses that have black customers in mind. I want customers to feel proud of our products, whether they are wearing them or have them on display throughout their home,” shared the passionate founder.