Tallahassee, Florida—November 6, 2019–Black News Channel (BNC) announced today that it has updated the launch of the nation’s only African American news network to January 6, 2020 in order to more than triple its viewing audience. Network executives credit advancements in new technologies and the advent of new distribution platforms as the catalysts for rethinking their launch strategy.
“The launch of BNC will be a historic event, and our highly qualified journalists are chomping at the bit to be on-air now,” says Bob Brillante, co-founder and CEO for BNC. “But if we have a chance to more than triple our viewing audience in January 2020, then this was an easy call to make.”
“Our network is about providing intelligent programming that is informative, educational, inspiring and empowering to our African American audience, so they are participants in a national conversation,” says J.C. Watts, Jr., co-founder and chairman for BNC. “If we have the opportunity to include the largest African American audience possible from day one, then that should be our top priority.”
BNC plans to release more information about how and where customers can view the network’s programming in the coming weeks.
Black News Channel is an independent network that is minority owned and operated, and it will be the nation’s only provider of 24/7 cable news programming dedicated to covering the unique perspective of African American communities. BNC is the endeavor of the network’s visionaries and co-founders, Chairman J.C. Watts, Jr. and CEO Bob Brillante. BNC will provide access to information and educational programming to meet the specific needs of this growing and dynamic community that is a major consumer of subscription television services.
BNC will provide an authentic, new voice that represents African Americans in mainstream media and fosters political, economic, and social discourse; the network will be one voice representing the many voices of African Americans. BNC’s programming will illuminate truth about the unique challenges facing urban communities and help close the “image gap” that exists today between the negative black stereotypes perpetuated by mainstream media news and our enterprising African American communities.